Quick answer: Productboard does not publish prices: its Business plan is sold through a demo request and Enterprise through sales, both with a 5-maker minimum. Teams that use Productboard mainly for roadmaps and release planning on top of Jira can use Jira Product Discovery ($0–$25 per creator per month) plus Capacity Planning, Release Management, Roadmaps & Timeline ($30 Standard or $42 Advanced per user per year list for 11–100 Jira users) at a published price.
Productboard pricing in 2026
| Business | Enterprise | |
|---|---|---|
| Price | Not published (request a demo) | Not published (contact sales) |
| Minimum makers | 5 | 5 |
| Contributors | 25 | Unlimited |
| Billing | Monthly or annual (annual saves 21%) | Not specified |
| Jira integrations | Up to 5 | Included |
| AI credits | 500 per maker per month | 1,500 base + 800 per additional maker |
| Capacity planning | Not listed | Not listed |
Key facts
- Productboard prices per maker and requires at least 5 makers on both listed plans.
- AI credit top-ups cost $5 for 50 credits on monthly plans or $60 per year for 600 credits on annual plans.
- Productboard’s pricing page lists release planning with release groups, but not capacity planning.
- Jira Product Discovery and the Divim app both publish prices, so the Atlassian-only cost can be calculated before a sales call.
The Atlassian-only stack, priced
| Scenario | JPD Standard / year | Divim Advanced / year | Total / year |
|---|---|---|---|
| 50-user Jira site, 5 product managers | $600 | $2,100 | $2,700 |
| 200-user Jira site, 10 product managers | $1,200 | $7,600 | $8,800 |
| 1,000-user Jira site, 10 product managers | $1,200 | $21,900 | $23,100 |
To compare, divide each total by the number of Productboard makers you would need (at least 5) and by 12. That is the per-maker monthly price Productboard would have to beat. For example, $2,700 a year across 5 makers is $45 per maker per month; $8,800 across 10 makers is about $73. On a large Jira site with few product managers, the site-wide Jira license makes this stack more expensive per maker, so get a Productboard quote before deciding. Teams that do not need the portfolio view can use Divim Standard ($1,500, $5,500 and $16,800 at the same sizes). The Standard edition covers probabilistic release forecasting, capacity-aware planning, scope risk and dependency analysis. The Advanced edition adds the Portfolio view, the Product Roadmap timeline, multi-board and multi-product releases, multi-team assignment and overcommitment warnings (features by edition).
Where Productboard is still the better buy
Productboard’s strength is customer feedback: capturing it, linking it to features, product portals, and a Salesforce integration on Enterprise. Neither the Divim app nor this stack replaces a busy public feedback portal. If that is your center of gravity, keep Productboard and plan the Jira side with the app. More in Productboard alternative for Jira teams and Jira Product Discovery pricing.
Frequently asked questions
How much does Productboard cost?
Productboard does not publish prices on its pricing page. Business is sold through a demo request and Enterprise through sales; both require at least 5 makers.
What is a maker in Productboard?
Makers are the paid seats on Productboard’s plans. Business includes 25 contributors and Enterprise unlimited contributors in addition to makers.
Does Productboard include capacity planning?
Productboard’s pricing page lists release planning with release groups but does not list capacity planning.
What is a cheaper Productboard alternative for Jira teams?
Jira Product Discovery (free for 3 creators, then $10 or $25 per creator per month) plus Capacity Planning, Release Management, Roadmaps & Timeline for release forecasting and capacity planning inside Jira.
Sources and method
Prices were read from each vendor’s public pricing page and from the Atlassian Marketplace live pricing feed. Last verified: October 11, 2026. Vendors change prices; confirm before you budget.
- Productboard pricing
- Jira Product Discovery pricing
- Atlassian Marketplace listing, Marketplace live pricing feed (release.planning.editions) and Divim’s published edition price list
Try it in your own Jira
Capacity Planning, Release Management, Roadmaps & Timeline installs from the Atlassian Marketplace with Atlassian’s 30-day free trial; the Standard edition is free for Jira sites with up to 10 users. It runs on Atlassian Forge (Runs on Atlassian, Cloud Fortified), so your Jira data stays in Atlassian’s cloud (security details). See all comparisons in the Atlassian-only planning stack.
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